How to optimize the visibility of your corporate identity and brand in a few steps
Posted: Sun Jan 12, 2025 6:55 am
The visual corporate identity is the physical and tangible part of it . We could say that it constitutes a part of the brand, but not its entirety. The logo, the font and colors of the company name, its website, its business cards, its slogan... the corporate visual identity (CVI) is compiled in a corporate identity manual that defines its development standards, as well as how to use the company logo in the media.
Study your target audience. Not architect database just as customers, but as people. Look for their commonalities.
Go to the networks where your target audience is and use them correctly, that is, as professionally as possible.
Communicate your company's goals and look for great causes to champion.
Talk about your teams. Your company is made of people. The public communicates with people, not companies.
Why is it good to have a corporate identity and not just a brand?
This helps to gain greater visibility of the corporate identity and brand. All companies have a logo, but some go further and develop a corporate identity. They are more involved in taking their brand to the next level. These are the ones that are easily remembered by potential customers. The repeated appearance of a company's name and logo generates interest in it. This eventually triggers conversions that translate into sales.
Take care of your good reputation online, but not only that. Associate yourself with great causes. They allow you to create a concrete corporate identity. They give your company a soul. Mention them frequently and continue to be interested in them. On social networks, information related to this type of event can go viral: this is the best thing that can happen for your corporate identity and for your brand.
Think about customer loyalty. Don’t just look for one-time customers, but loyal and long-term customers. No company has a monopoly on any product. Buyers will spend their money on the one they like best. And they will pass it on to someone else if that company changes… even if it is against their own best interests.
An approach identical to that of the public is unifying. You must know your target audience. Have the same values, speak the same language, to finally "put them in your pocket". By creating empathy with the customer, we can sometimes get them to give us indirect advertising by informing us of their wishes or by recommending us to people who have the same profile.
This article is just a taste of the many insights we have to offer you about corporate identity and branding .
Study your target audience. Not architect database just as customers, but as people. Look for their commonalities.
Go to the networks where your target audience is and use them correctly, that is, as professionally as possible.
Communicate your company's goals and look for great causes to champion.
Talk about your teams. Your company is made of people. The public communicates with people, not companies.
Why is it good to have a corporate identity and not just a brand?
This helps to gain greater visibility of the corporate identity and brand. All companies have a logo, but some go further and develop a corporate identity. They are more involved in taking their brand to the next level. These are the ones that are easily remembered by potential customers. The repeated appearance of a company's name and logo generates interest in it. This eventually triggers conversions that translate into sales.
Take care of your good reputation online, but not only that. Associate yourself with great causes. They allow you to create a concrete corporate identity. They give your company a soul. Mention them frequently and continue to be interested in them. On social networks, information related to this type of event can go viral: this is the best thing that can happen for your corporate identity and for your brand.
Think about customer loyalty. Don’t just look for one-time customers, but loyal and long-term customers. No company has a monopoly on any product. Buyers will spend their money on the one they like best. And they will pass it on to someone else if that company changes… even if it is against their own best interests.
An approach identical to that of the public is unifying. You must know your target audience. Have the same values, speak the same language, to finally "put them in your pocket". By creating empathy with the customer, we can sometimes get them to give us indirect advertising by informing us of their wishes or by recommending us to people who have the same profile.
This article is just a taste of the many insights we have to offer you about corporate identity and branding .