However, not all customizations are created equal
Posted: Wed Jan 15, 2025 5:56 am
A man in a dark suit and striped tie adjusts his jacket while standing on stairs in a modern building.
No team will be able to maintain morale and a positive work environment if they constantly see their supposed leader breaking the rules. A good leader who expects others to apply themselves wholeheartedly to the task at hand will always stand by them, offering support when needed. To help in this effort, you can encourage your team to be honest and point out any potential transgressions on your part.
Conclusion
Don't think of leadership and management as a binary choice. After all, one is not better than the other. It all depends on the specific situation and the aptitude of the particular individual.
However, if you commit to developing the skills needed to become both a great manager and a leader, the benefits will be substantial. Keep in mind that even managers who do not want to take on the role of leader are still trying to improve their collaboration and communication skills on an ongoing basis. Every marketer knows that personalization can help brands make money online .
In fact, 90% of top marketers say that personalization significantly contributes to business profitability .
But personalization is more important for some channels than others. In particular, email personalization can have a huge impact on performance. Emails with personalized subject lines are 26% more likely to be opened , while marketers who segment their campaigns saw a 760% increase in email revenue.
Graphic showing two message boxes: one generic greeting and one personalized greeting, highlighting a 26% increase in open rates.
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If all you're doing is starting your email with "Hello {name.name}," that's just basic, surface-level personalization, and it simply won't cut it.
According to one study, emails with advanced personalization –– that goes beyond mentioning the prospect or company name – have an average response rate of 17% . But that rate drops to just 7% for emails without advanced personalization.
So personalizing emails effectively takes a little effort. Here are eight ways to do it:
Technique #1: Use Contact Forms to Profile Your Audience
Personalizing emails is about understanding your audience.
After all, if you don't know who you're talking to, how can you expect to reach them with personalized email marketing messages ?
Now, it’s great if you’re talking to existing customers, people who have been with you for years. Presumably, you already know pretty much everything you’ll ever need to know about them.
But what about when you nurture leads?
They might be people whose only interaction with your brand is fresh list downloading an ebook, attending a webinar, or signing up for a newsletter.
Often, companies know little about their prospects beyond their name and email address. And, as I’ve already noted, simply adding someone’s name to the subject line doesn’t really count as email personalization.
Fortunately, you can change this situation quite easily by asking a few simple questions on your data capture forms, such as:
Position
Job role
The products or services they are interested in
Monthly budget
Company size
Flamingo does this in one of their forms by asking just two multiple choice questions that the subscriber can easily answer. This allows them to personalize their emails later and segment their email subscribers as well.
A form with fields for name, email, role (Manager, HR, Founder, Other), and company size (1-10, 11-50, 51+).
No team will be able to maintain morale and a positive work environment if they constantly see their supposed leader breaking the rules. A good leader who expects others to apply themselves wholeheartedly to the task at hand will always stand by them, offering support when needed. To help in this effort, you can encourage your team to be honest and point out any potential transgressions on your part.
Conclusion
Don't think of leadership and management as a binary choice. After all, one is not better than the other. It all depends on the specific situation and the aptitude of the particular individual.
However, if you commit to developing the skills needed to become both a great manager and a leader, the benefits will be substantial. Keep in mind that even managers who do not want to take on the role of leader are still trying to improve their collaboration and communication skills on an ongoing basis. Every marketer knows that personalization can help brands make money online .
In fact, 90% of top marketers say that personalization significantly contributes to business profitability .
But personalization is more important for some channels than others. In particular, email personalization can have a huge impact on performance. Emails with personalized subject lines are 26% more likely to be opened , while marketers who segment their campaigns saw a 760% increase in email revenue.
Graphic showing two message boxes: one generic greeting and one personalized greeting, highlighting a 26% increase in open rates.
.
If all you're doing is starting your email with "Hello {name.name}," that's just basic, surface-level personalization, and it simply won't cut it.
According to one study, emails with advanced personalization –– that goes beyond mentioning the prospect or company name – have an average response rate of 17% . But that rate drops to just 7% for emails without advanced personalization.
So personalizing emails effectively takes a little effort. Here are eight ways to do it:
Technique #1: Use Contact Forms to Profile Your Audience
Personalizing emails is about understanding your audience.
After all, if you don't know who you're talking to, how can you expect to reach them with personalized email marketing messages ?
Now, it’s great if you’re talking to existing customers, people who have been with you for years. Presumably, you already know pretty much everything you’ll ever need to know about them.
But what about when you nurture leads?
They might be people whose only interaction with your brand is fresh list downloading an ebook, attending a webinar, or signing up for a newsletter.
Often, companies know little about their prospects beyond their name and email address. And, as I’ve already noted, simply adding someone’s name to the subject line doesn’t really count as email personalization.
Fortunately, you can change this situation quite easily by asking a few simple questions on your data capture forms, such as:
Position
Job role
The products or services they are interested in
Monthly budget
Company size
Flamingo does this in one of their forms by asking just two multiple choice questions that the subscriber can easily answer. This allows them to personalize their emails later and segment their email subscribers as well.
A form with fields for name, email, role (Manager, HR, Founder, Other), and company size (1-10, 11-50, 51+).