Less recurring work for marketing
Posted: Sun Dec 22, 2024 5:23 am
9 benefits of Marketing Automation for your company
Nurturing leads that aren't ready
It is common to come across situations where the customer is not at the ideal time to make a purchase. They may have exhausted or frozen their budget for the year, have other priorities, have just purchased a similar qatar whatsapp number solution or still do not understand that they have a problem and need to solve it.
In all of these cases, these are Leads who are not ready and who will not buy now, but may buy soon. The relationship is still valuable in this situation , since often what is missing is for your company to educate them, providing more information to generate demand.
It may also just be a matter of timing. In these situations, staying close and adding value is enough to generate credibility and keep your solar energy company in the minds of potential customers when the time comes to buy.
Automation allows you to make this relationship efficiently and with little effort.
Learn more and understand how to generate more leads by reading our other article:
More efficiency in the funnel
We know that every purchase has a process, with some stages that every buyer must go through. It is as if a prerequisite for a stage is to master the basic information from the previous stage.
Through user behavior, Marketing Automation allows you to identify the purchasing stage and interests of each potential customer, sending the appropriate content to take them to the next stage.
What we see as a result is a funnel that moves, that is, among the people who come into your company's sights, a smaller number move to the final stages and actually become customers.
If you want to know more about sales funnels and want to implement this in your company to generate better sales results, contact our team specialized in digital marketing for solar energy companies.
CONTACT US TO FIND OUT MORE
More prepared leads generate larger tickets
The more the Lead knows about your solar energy company, the greater their tendency to recognize the problem and feel willing to invest more in the solution.
More mature leads generate larger tickets and Marketing Automation guarantees this role of providing the appropriate content and preparing the sale of your photovoltaic systems.
Personalized communication for each persona
With automation campaigns, it is possible to segment Leads by many criteria, such as position, company, segment, time of purchase, etc.
Using these segmentation possibilities, your company can personalize communication much better, making different personas follow their own paths, rather than a generic path.
The result, in practice, is an extremely high efficiency in the relationship , adding value at each stage and keeping Leads eager for the next emails.
With automation, a large part of the lead preparation that marketing should do for sales is automated.
Of course, there is a lot of effort involved in creating the “paths” that different Leads must follow, but when adjusted, there is no need to start from scratch all the time.
This reduces the need for a marketing team focused on manually building this relationship.
Salespeople receive more prepared leads
Conversations with the salesperson are very different when the Lead is just starting to discover the topic and when they have already researched, understand the subject well, their needs and just want support to make the final decision.
If Leads are better prepared, salespeople need to spend fewer hours making contact to be able to make the sale.
Shorter sales cycle
Since all the preparation work is done by the system, sellers can receive Leads in the last stages of the purchasing process.
This means that the potential customer spends much less time arguing with the salesperson. The sales professional's time is therefore more dedicated to helping the Lead choose the best solution.
More productivity for salespeople
With all the initial steps of the sales process conducted by the automation tool and previously created content, salespeople can be much more productive.
Once the tool does its job well, they feel more comfortable focusing on those Leads that are most ready and trust that Leads that are not yet at the right time will come back to them after some time.
Since there is no need to do all the initial education, they can also specialize in the final stages of the process, ensuring a higher closing rate.
More prepared leads have more success with the product
Just as we said that people with more knowledge tend to have higher tickets, they also already know what to expect and how to implement your product or service.
This makes them more successful, stays longer and generates more recommendations. The benefits, when added together, generate an even better result!
See here how to sell more in your solar energy company:
Marketing Automation to generate more sales opportunities
Complete automation (with priority flows, dynamic lists and click-through targeting) allows for a range of actions that are different from traditional ones.
We will explain 3 ways to use Marketing Automation focused on taking advantage of Leads to generate even more opportunities for
Nurturing leads that aren't ready
It is common to come across situations where the customer is not at the ideal time to make a purchase. They may have exhausted or frozen their budget for the year, have other priorities, have just purchased a similar qatar whatsapp number solution or still do not understand that they have a problem and need to solve it.
In all of these cases, these are Leads who are not ready and who will not buy now, but may buy soon. The relationship is still valuable in this situation , since often what is missing is for your company to educate them, providing more information to generate demand.
It may also just be a matter of timing. In these situations, staying close and adding value is enough to generate credibility and keep your solar energy company in the minds of potential customers when the time comes to buy.
Automation allows you to make this relationship efficiently and with little effort.
Learn more and understand how to generate more leads by reading our other article:
More efficiency in the funnel
We know that every purchase has a process, with some stages that every buyer must go through. It is as if a prerequisite for a stage is to master the basic information from the previous stage.
Through user behavior, Marketing Automation allows you to identify the purchasing stage and interests of each potential customer, sending the appropriate content to take them to the next stage.
What we see as a result is a funnel that moves, that is, among the people who come into your company's sights, a smaller number move to the final stages and actually become customers.
If you want to know more about sales funnels and want to implement this in your company to generate better sales results, contact our team specialized in digital marketing for solar energy companies.
CONTACT US TO FIND OUT MORE
More prepared leads generate larger tickets
The more the Lead knows about your solar energy company, the greater their tendency to recognize the problem and feel willing to invest more in the solution.
More mature leads generate larger tickets and Marketing Automation guarantees this role of providing the appropriate content and preparing the sale of your photovoltaic systems.
Personalized communication for each persona
With automation campaigns, it is possible to segment Leads by many criteria, such as position, company, segment, time of purchase, etc.
Using these segmentation possibilities, your company can personalize communication much better, making different personas follow their own paths, rather than a generic path.
The result, in practice, is an extremely high efficiency in the relationship , adding value at each stage and keeping Leads eager for the next emails.
With automation, a large part of the lead preparation that marketing should do for sales is automated.
Of course, there is a lot of effort involved in creating the “paths” that different Leads must follow, but when adjusted, there is no need to start from scratch all the time.
This reduces the need for a marketing team focused on manually building this relationship.
Salespeople receive more prepared leads
Conversations with the salesperson are very different when the Lead is just starting to discover the topic and when they have already researched, understand the subject well, their needs and just want support to make the final decision.
If Leads are better prepared, salespeople need to spend fewer hours making contact to be able to make the sale.
Shorter sales cycle
Since all the preparation work is done by the system, sellers can receive Leads in the last stages of the purchasing process.
This means that the potential customer spends much less time arguing with the salesperson. The sales professional's time is therefore more dedicated to helping the Lead choose the best solution.
More productivity for salespeople
With all the initial steps of the sales process conducted by the automation tool and previously created content, salespeople can be much more productive.
Once the tool does its job well, they feel more comfortable focusing on those Leads that are most ready and trust that Leads that are not yet at the right time will come back to them after some time.
Since there is no need to do all the initial education, they can also specialize in the final stages of the process, ensuring a higher closing rate.
More prepared leads have more success with the product
Just as we said that people with more knowledge tend to have higher tickets, they also already know what to expect and how to implement your product or service.
This makes them more successful, stays longer and generates more recommendations. The benefits, when added together, generate an even better result!
See here how to sell more in your solar energy company:
Marketing Automation to generate more sales opportunities
Complete automation (with priority flows, dynamic lists and click-through targeting) allows for a range of actions that are different from traditional ones.
We will explain 3 ways to use Marketing Automation focused on taking advantage of Leads to generate even more opportunities for