This is the archetype of the ideal customer, a person whose characteristics (or needs) match exactly with the product or service offered by a brand. And despite the ideal adjective, its construction is based on an analysis of socio-demographic data and very personal aspects; for example, their concerns, interests, experiences, their own challenges, among others.
target
The target, often defined as a target audience, a market niche or potential customers, is nothing more than that group of consumers with similar characteristics, desires or needs and that correspond to the product or service offered. It differs from the buyer person because it is more generic, since the former can even have a first and last name.
funnel
Once again, we come up against idealities. The sales funnel, ig database also known as the sales funnel, is a kind of theory that describes how the sales phases should unfold. More simply, it is a representation of each of the stages that a potential customer must go through from the first contact with the company to the completion of a sale.
keyword research
One of the most essential steps in digital marketing, especially the one that includes blogging, using social media and official websites, is keyword research. This term refers to the most profitable keyword research with the greatest potential to increase traffic and therefore sales. It basically consists of searching for the most searched words regarding a topic in search engines to appear among the results.
Expérience utilisateur (UX)
One of the keys to success in the digital market is to create a sophisticated, intuitive and fast-loading web platform to offer the best experience to your visitors. And, indeed, the term User Experience refers to it. The idea is that users easily find what they are looking for on the web, that the links work and, of course, that they load quickly. And it is worth noting that this also favors its positioning in search engines.
We hope these terms have been useful to understand the most fundamental aspects of digital marketing. But, if even understanding them, you decide that you need external support to deploy your strategy, you are in the right place.
The Cloud Group has a well-trained and experienced team to whom you can explain your brand objectives to identify your target and establish a roadmap, for example. Click here and tell us your story.