One of the advantages of using e-commerce platforms to create an online store is the possibility of using templates that facilitate the design process .
You can look for examples of websites to get ideas and learn how to structure yours and, with this clearer, choose the pre-design that convinces you the most.
However, it is not just about offering a simple and accessible tool, but also about these templates meeting certain requirements so that virtual businesses can achieve their brand cambodia phone data positioning and conversion goals .
Our mission is to empower the history of all kinds of online businesses . That's why we're constantly working to offer a high-quality platform, with everything you need to sell online and what your customers will expect to find in a virtual store.
After all, our biggest goal is to grow your brand , and to do that, we need to offer amazing shopping experiences!
The 7 essential elements that an online store template must have, and that you will find in all Tiendanube themes or templates , are:
1. Responsiveness
This means that the website can be viewed and navigated through any device , whether a computer, tablet or cell phone, regardless of the screen resolution.
And why does this matter? Here are some interesting facts from Latin America:
According to the Argentine Chamber of Electronic Commerce (CACE), in its study “Mid Term of Electronic Commerce 2022 ”, 53% of users made an online purchase through a smartphone . While 46% did so via desktop .
According to Americas Market Intelligence , 87% of Mexicans prefer to buy online using their cell phone, 53% using a laptop or desktop , and only 30% using a tablet .
According to Payments and Commerce Market Intelligence (PCMI), 72% of online purchases in Colombia were made from a mobile device in 2022, while 28% were made through computers or laptops.
2. Usability
It refers to the ease with which people can navigate your online store in order to achieve a specific objective, such as learning more about your business, making a purchase, completing a contact form, etc.
To do this, information must be organized clearly and the purchasing process must be made simple. This will help increase customer satisfaction, increase conversions and promote customer retention.
3. Ease of editing
A web template should be intuitive enough so that you can quickly upload products, descriptions and photos , as well as easily configure categories, payment and shipping methods, among other basic features of an online store .
4. Well-structured design
This point refers to the fact that the template design must contemplate a harmonious structure, so that each component (such as your brand logo , name, icons, slogan, colors, etc.) maintains a clear and consistent visual identity .