In the process of competitor analysis, it is essential to create detailed profiles to better understand your main rivals. Using tools such as Market Explorer and Traffic Analytics allows you to gain valuable demographic information such as age, gender, social media preferences and audience interests.
The next step is to build detailed profiles of your competitors, incorporating basic company information. Traffic Analytics provides data on operating categories, funding, and company size. It's also good to research competitors' social media accounts and compare them to your own audience using Social Media Analytics.
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4. Perform a SWOT analysis with the cambodia number data information from the previous steps
SWOT analysis is a strategic tool that allows you to evaluate the Strengths, Weaknesses, Opportunities and Threats (SWOT) for both your brand and your competitors.
Weaknesses (D): Internal factors that put you at a disadvantage.
Threats (A): External factors that can negatively affect.
Strengths (F): Internal strengths that make you stand out.
Opportunities (O): External factors that could benefit you.