By Francisco Torreblanca
www.franciscotorreblanca.es
ANDThe Customer Journey , also known as the “customer journey” , is the process that a consumer, user or client goes through from expressing a need (or a desire) until finally making a purchase and/or going further, in terms of loyalty and recommendation.
This process is made up of different stages. Each of them establishes territories so that the brand can interact with the customer and provide value in different and consecutive “moments of truth”.
You probably hear this concept on a regular basis, or it is georgia number data probably already part of your professional work on some project. Understanding and optimizing this approach is essential to building long-lasting relationships and maximizing the effectiveness of marketing strategies.
Stages of the Customer Journey
Benefits of the Customer Journey
Strategies adapted to each phase of the Customer Journey
Customer Journey Application Example
Conclusions
Stages of the Customer Journey
Generally speaking, we can say that the usual stages in the Customer Journey are:
Discovery Stage: This is the moment when the customer shows a need or desire. It can originate through various channels, such as advertising, word of mouth or a conversation on social networks, among others.