The response was structured in several linked messages. The messages made it clear that the idea that Google checks the credentials of authors by looking through the space dedicated to their biography is a hungary phone number mistaken concept .
The sentence that interests us most is just below this first snippet of text: “ author bylines are not something you do for Google .” That short biography that you can add by filling in the appropriate spaces on the dashboard, therefore, is not a field that influences SEO in the way that many are led to believe.
It serves as a signal that is given directly to the user: " it is something that is done for the readers ". The ultimate purpose of the contents, and the company of the big G has repeatedly reminded this even recently, is to produce trust and give information to users, with or without a signature . If then, the users and their behaviors signal to Google that a content is positive, this content will be rewarded in the SERP.
If part of the success of the content comes from the fact that the reader can read information about who is writing the content, this reinforces the principle that even filling in the bio fields is useful for SEO but only because it serves to give the end user an impression of greater experience and greater ability regarding the topic discussed.
Can we judge bios then?
Adding a bio to your WordPress site is therefore not in itself a factor that influences SEO. Or rather, it influences it but because it influences the judgment that the user can have on you and on what you write not because Google plays the spy and goes to check if you actually obtained the degree that you claim to have.
Now we come to the discussion that intrigued us on reddit. A user asked if anyone in the community would be interested in having an SEO tool that measures the EEAT values of authors . The question arises from the fact that this user declares to be interested in trying to build a tool to transform the qualifications and skills of authors into a score, as other tools do with metrics.