If you want to create truly engaging videos , you need to think about the problems people are trying to solve or the goals they have. This advice, while trivial when you think about it, applies to any marketing content. 3. Research the hottest trends Trend research is one of the key points in the video creation process along with target research. Why? For two main reasons: 1. Because we understand hot topics , even in specific industries.
2. Because we are also able to capture trending colombia number data styles and expressive modalities . There are different ways to do this, such as using tools or social media listening (listening to conversations on social media) . Some of the most used tools are: Google Trends : Google's platform that allows you to observe the past, present and future trends of topics and words. Exploding Topics : This tool gives you insights into the specific time period and focuses everything on your chosen topic.
SeoZoom, SemRush, UberSuggest: these are all SEO tools that allow you to analyze the trend and searches carried out online and understand the most interesting topics. Social media listening is another approach to uncovering new trends to use in video creation and can be done in several ways: Analysis of # : you can do it on Instagram, Tik Tok, Twitter, Youtube and also on Facebook; just enter a word in the search bar and a search window will appear with the most popular content by topic, with related hashtags.