The cost of paid advertising in 2024 has risen to almost the level of unprofitability.

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SEO promotion experienced a rebirth in 2023 and this process continues in 2024. The reason for this is a number of events in recent years.

The synchronous departure of foreign players in the online advertising market made 2022 the year of global redistribution of advertising budgets. The closure of Instagram and Facebook reduced the total time spent by users on social networks. All Russian advertisers from Instagam and Fb moved to VK, causing an increase in competition and prices and a decrease in the effectiveness of advertising in VK.

Paid advertising in stockholder database
search engines suffered no less. Google made paid advertising impossible in Google search and the Google Display Network in Russia. Therefore, all Google Ads advertisers moved to Yandex Direct, significantly increasing the level of competition and prices there. After that, advertising in Yandex search and in the Yandex Advertising Network became less effective.


SEO promotion in 2024 not only did not suffer, but, on the contrary, benefited. In what way? SEO in Yandex search, regardless of budgets and the amount of advertising, remained with the results of previous years. But the effectiveness of SEO promotion in Google has increased several times. Sites with high positions in Google search results received several times more visitors and clients, due to the lack of competition with paid advertising.

SEO promotion in 2024 remains the only possible option for promotion in Google!
And Google in Russia is, no more, no less than half of all search queries! In the desktop version, its share is much less than half. Most likely, about 30%. But in mobile search, Google has a huge advantage due to its pre-installation on most mobile devices. The figures vary in different statistical sources. But there is no doubt that in total, Google is at least half of search queries in Russia. And this figure grows annually along with the growing share of users accessing the Internet from mobile devices.

For all the above reasons, SEO promotion in 2024 has again become the most profitable and in-demand. But its relevance and increased demand have attracted a lot of crooks to the industry who want to make money. In order not to get into trouble by ordering SEO promotion from the first people you meet, be sure to check the positions of their own website and the websites they promoted in the search. Or better yet, contact professionals right away, for example, the full-cycle digital promotion agency Internet-Prodvizheniye .

SEO promotion 2023-2024