E-Commerce at Christmas
This is the most profitable time of the year for most e-commerce businesses, both in terms of sales and revenue, and the high rate of purchases per minute.
E-commerce: 10 rules to follow to avoid mistakes at Christmas
Here are the 10 points to follow for Christmas e-Commerce:
1. Planning
Planning is not just what to do and when, but trying to define a specific budget, set a turnover target (perhaps planning it based on the previous year), and finally predicting discounts, offers and products suitable for the Christmas period and therefore for gifts.
2. The Christmas graphic theme
We cannot think of having our users arrive belgium phone number on an e-Commerce that is NOT Christmassy: it must be impactful, with themed colors and images.
3. Special offers
We are in a seasonality and people expect to find the solution to their problem. Let's give it to them! The special offer must not be just a discount, but it must be a solution, an idea that meets the needs of buyers.
4. Social media strategy
Social media should help you communicate who you are and what you offer. Through Facebook, in particular, you can get in touch with people more, listen to them to get the information you can use to be more reactive.
5. Some money on ADV
In addition to being able to target our audience with paid ads on Facebook Ads and intercept searches with Google Adwords, running paid campaigns means focusing on timeliness: providing the fastest way for users to solve their problem, which is often the lack of time available.
We remind users that it's Christmas
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