When we talk about marketing, we are talking about strategies that are carried out to position a product in the market, in other words, we are talking about selling. But to carry out a successful marketing strategy, it is necessary to identify what type of market we are going to direct our offer to. B2B and B2C marketing are aimed at two very different types of markets. How do you know which one is the most suitable for your product?
Let's clarify some important concepts about these types of markets and what their specific characteristics are.
The terms B2B and B2C
B2B ( business to business ) and B2C ( business to consumer ) are two terms used to differentiate business marketing processes. The terminology is based primarily on whether the product will be targeted at an end consumer or another business; that is, as the translation into Spanish says, whether it is marketing with companies or marketing with consumers.
In this case, the plans may be the same, such as events, advertising, public relations, etc., but how these strategies are executed and the message that is intended to be conveyed may be very different.
B2C marketing
B2C marketing is all about getting your target audience to latvia phone number become repeat buyers. That's why the strategy focuses on the benefits of the product; the advantage of selling B2C is that this market is large and varied. You have the option of appealing to a large number of consumers or specializing in a niche market.
In this case, the interest of consumers is sought with strategies that can capture the attention of the target audience, such as coupons and promotions. Repetitive advertising also gives good results when it comes to generating the desire to buy, by associating the product with a certain status, desire or an attractive price.
Consumers are not interested in long marketing messages, they prefer a quick and direct shopping experience . They are also not interested in knowing more than they need from the product, only in knowing how it benefits them directly.
B2B marketing
B2B marketing focuses on product features and is developed in a limited market that has a need for products and services to keep the business profitable, this through B2B market research . The sales process has several stages, is longer and on a larger scale and there is little or no personal emotion involved in the purchase decision. B2B marketing is oriented to transmit the value of the company. The prestige and identity of the brand is created through relationships that occur in this type of marketing.