Connecting with Generation Z: Marketing Strategies for the Future

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How can we connect with Generation Z, the new consumer that is revolutionizing the world of marketing? This generation, born between 1997 and 2012, is characterized by being the first to grow up completely immersed in the digital age. They are digital natives, hyperconnected and have a unique way of interacting with brands.

According to a recent study, 85% of Generation Z youth use their mobile devices as their primary source of information and entertainment. In addition, they spend an average of 10 hours a day online. This data demonstrates the importance of adapting our marketing strategies to reach this new consumer.

One of the keys to connecting with Gen Z is through social media. Instagram canada phone number and TikTok are the most popular platforms among Gen Zers, so it's essential to have a presence on these networks and create relevant and authentic content. It's also important to keep in mind that Gen Z values ​​transparency and authenticity, so brands need to be honest and genuine in their messaging.

Want to discover more strategies to connect with Generation Z? Keep reading and discover how to adapt your marketing strategy to reach this new consumer and take advantage of all the opportunities they offer.


Introduction to Generation Z: Discover who they are and how they influence the market

Generation Z, also known as “digital natives,” is made up of those born between 1997 and 2012. These young people, who are currently between 9 and 24 years old, have grown up in a completely digitalized world and are revolutionizing the way companies do marketing. Want to know more about them? Keep reading!

Goodbye to traditional ads!
Generation Z has grown up surrounded by advertising on all digital platforms, so they are experts at filtering and blocking ads that do not interest them. To capture their attention, brands must be creative and authentic. Influencers have become a key tool to reach this audience, as they trust recommendations from real people more than traditional ads.

The power of social media

Social media is the bread and butter of Gen Z. They spend hours scrolling through Instagram, TikTok, Snapchat and other popular platforms. For brands, this means they need to be present on these networks and adapt their marketing strategy to connect with this audience. Influencers, again, play an important role, as they are considered opinion leaders on social media.

A generation committed to social causes
Gen Z cares about the world and is committed to social causes. They value sustainability, equality and diversity. Brands that demonstrate a real commitment to these causes are more likely to connect with them. Plus, transparency and authenticity are key to earning their trust.