As a marketing executive or brand manager, you are faced with decisions every day that could impact the life of your product or brand in the short or long term. Wouldn’t it be great to have on-demand qualitative research at hand to help you make those decisions?
Here are 4 ways you can use qualitative research to improve your company's success in the marketplace.
1.- Give direction to a new concept
You are in an important meeting where a new concept or a change that has been made to your product is being discussed.
You know that to stay ahead, you're going to need to know more about how your audience would react to that concept or product. Someone will probably suggest asking a few associates and friends for feedback, but that will only give you a partial view of the situation. Wouldn't it be great if you could interview your audience and get a direct response nepal phone number your primary target? What if our researcher could reach that audience in just hours? Now you can run qualitative research and share the results in just days!
It's just this kind of qualitative research – involving agile market research with a self-service feel – that you can do here.
Here are some examples of questions for qualitative research
2.-Deepen the results of your surveys
After completing a quantitative survey project, you HAVE gotten results you didn't expect and just can't understand. A segment of your audience isn't in favor of the concept, but why? What you need to do is conduct follow-ups to your interviews that are in-depth enough to find out why that particular segment feels that way - all in a matter of hours.
On-demand qualitative research and its self-service use can help you by providing you with high-quality results from in-depth interviews with minimal delay.
3.- Find out in depth the concerns of your online community
Maybe you are a manager in an online market research community where an important question has come up. Before you try to address this need, or move in the wrong direction or with the wrong level of intensity, you need to know more about it. It would be best if you could have a more in-depth discussion with them and share a video of community members discussing the topic.
Qualitative research is also the answer to this situation. With self-service research combined with online qualitative research, you can get to the bottom of what your community is concerned about about your product or brand and identify key aspects so you can best address them.