One of the greatest achievements a company can achieve is for its product (or service) to become part of its users' routine, meaning they cannot live without it.
Achieving this is undoubtedly difficult and involves a lot of work, but once this result is achieved the benefits are incalculable.
To make this clearer, let's take the iPod® as an example. This product was practically unknown to a large part of the market, but it managed to become a fundamental part of people's daily lives. Exercising or travelling without carrying this device was unthinkable.
How to get people to use your products over and over again?
As you can imagine, there is no concrete answer or formula to achieve such success, however we do have a few tips that will guide you along the way.
The first step comes from the design of the product itself, since one of the main characteristics it must have is that it must be easy to use. If our product is intuitive, responsive and practical, people will not hesitate to use it again and again, which is the foundation of new habits.
Another thing your product should have is that it should offer the norway phone number something of value. Your product should be designed to meet the needs of your users in order to position itself within their routine. Going back to the example of the iPod, apart from being easy to use and having a great functional design, it gave people the possibility of making the passage of time more enjoyable with music, something that without a doubt, we all value.
People also value when a product makes their daily tasks easier. Your product doesn't have to be for personal and everyday use like a broom or deodorant to become part of a habit. For example, tools like Slack or SalesforceIQ are designed to serve only a very specific area, but they do their job so well (internal communication and organization respectively) that they are a fundamental part of the usual processes of companies.
In order to meet these requirements, we need to know them. Observing people and their habits will allow us to chart the path to follow and indicate which aspects to address in order to influence their lives.
The easiest and most effective way to achieve this is through feedback. This practice will allow us to better understand the consumers who will use our products, as well as provide us with a broader overview and make better decisions to achieve that long-awaited emotional connection between our product and the user.