One of the worst mistakes we make when creating a social media strategy is generating content without having one thing clear: our audience. Have we ever stopped for a minute to get to know them, where they live, how old they are or what their interests are? Without this first step, all our efforts and creativity that we pour into the project will be for nothing.
Therefore, to connect with our users, we need to know that we are targeting people who are really interested in our product or service. And once this is resolved, we must then worry about offering impactful content that awakens emotions and encourages participation between the brand and the user.
The conversation between the two is undoubtedly the great forgotten thing on social media by most. Whether due to lack of time, ignorance or laziness, many brands do not respond to their customers' questions or do not care enough about their demands. But did you know that interacting with our followers or fans increases their trust in us and boosts engagement?
Dealing closely with our public, understanding their problems and needs, offering them different solutions and being kind to them at all times, will make our brand connect more emotionally with them. With this I want to tell you that we should stop worrying about other issues that refer to design and focus on this point that is so important for customer loyalty.
Techniques to connect with your followers on social networks:
Publish valuable content
Normally, the content we promote on social media panama phone number mostly posts (which we share from our blog to get more visitors or to achieve a better brand image ), images and videos. Images can use humor or attract attention with a motivational phrase that touches the sensitive fiber of whoever sees it.
On the other hand, you have to be very careful not to bombard your timeline with commercial messages. It is advisable to spread out the content throughout the week, ideally, for example, 70% useful content for the audience, 20% shared content, humor and related to your sector, and only 10% promotional content about your products.
Storytelling: stories that excite
Storytelling has become a very powerful technique in the marketing strategies of many companies. You may have heard of some brands such as Cruzcampo, Coca Cola or RedBull that have created real advertising campaigns based on a story, with a common thread that moved the recipient and left them wanting more .
It is clear that social media is the ideal platform for spreading storytelling, which will allow the audience to comment, share, complain, in other words, interact! Users are no longer passive spectators, don't forget that.
Tips for updating content on Facebook, Twitter and LinkedIn
When we publish content on Facebook , we must consider the following to create a special bond with our fans: study our followers and know how to listen to them, create attractive headlines, the text should always be accompanied by a photo, send surveys to your users to find out their level of satisfaction with your brand, use emoticons and hold contests and reward the winner with a nice gift.
On Twitter , the tactics to attract our followers are: when you can, accompany the tweet with a photo, ask questions, use hashtags with key words to talk about a specific topic or so that new followers can find you, share and RT quality tweets that are of interest to our audience, say thank you in each RT or comment, and don't forget to mention them (it will help us create strong relationships).