Multichannel Marketing Strategy with a focus on Mobile First

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Did you know that mobile usage has surpassed desktop usage in recent years? With the advancement of technology, more and more people are using their smartphones to search for information, make purchases, and communicate with others. This has led to a shift in the way businesses should approach their marketing strategy. In this article, we will explore how to build a mobile-first, multi-channel marketing strategy.

The term “mobile first” refers to the idea that businesses should prioritize mobile user experience when designing their marketing strategy. According to a Google report, 61% of users are unlikely to return to a website that they had trouble accessing from their mobile phone. This means that if your website is not optimized for mobile devices, you are losing potential customers.

One of the most effective ways to implement a mobile-first, multi-channel marketing thailand phone number strategy is through the use of mobile apps. Apps offer a more personalized and convenient experience for users, which can increase brand loyalty and engagement. Additionally, apps allow businesses to collect valuable data about their users’ habits and preferences, which in turn can be used to improve marketing strategy.

Want to learn more about how to build a mobile-first multi-channel marketing strategy? Read on to discover tips and best practices to make the most of the potential of mobile devices in your marketing strategy.


Introduction to the Mobile First Oriented Multichannel Marketing Strategy

In the digital age we live in, the use of mobile devices has become an essential part of our lives. From checking our social networks to making online purchases, the mobile has become an essential tool. That is why companies must adapt to this trend and develop a multi-channel marketing strategy oriented towards mobile first.

Mobile-first refers to the idea that design and user experience should be thought out first for mobile devices, and then adapted to other channels such as the desktop. This is because more than 50% of internet searches are done through mobile devices, so it is essential to provide an optimal experience on this medium.

But why is it important to implement a mobile-first multi-channel marketing strategy? The data doesn't lie. According to recent studies, 80% of internet users own a smartphone and spend an average of more than 3 hours a day using their mobile devices. Furthermore, more than 60% of online purchases are made via mobile devices.


A mobile-first, multi-channel marketing strategy allows businesses to reach their audience effectively and generate a greater impact on their potential customers. By using different channels such as social media, mobile apps, and email, users can be reached at different times and contexts, thus increasing the chances of conversion.

In short, mobile-first is a trend that cannot be ignored in the marketing world. Implementing a multi-channel marketing strategy geared towards mobile devices will allow companies to effectively reach their audience and generate positive results. If you want to learn more about how to develop a multi-channel marketing strategy geared towards mobile-first, we invite you to continue exploring our blog and discover more tips and tools to take your business to the next level.