By Daniela Carrasco
Marketing4eCommerce Editor
ANDOn October 28, the 25th edition of the Eficacia Awards was held , an annual event organized by the Spanish Association of Advertisers (AEA), with the advice of Scopen, which highlights excellence and effectiveness in the world of advertising and communication.
This year, for the second time in a row, PS21 received the Creative Agency of the Year award, while Arena Media was recognized for the seventh time as Media Agency of the Year (it was awarded in the 2010, 2011, 2016, 2020, 2021 and 2022 editions).
Finally, the spotlight was on the “Cupra” campaign, by czech republic number data the Cupra car brand and the &Rosàs agency , in collaboration with PHD Media, which won the 2023 Grand Prix for Effectiveness , and gold in the Brand Building category .
Among the main results obtained with this campaign, Cupra managed to capture 40% of Seat's turnover and reach a "premium" segment of the population, moving away from the image associated only with racing and competition.
Winners by category of the Eficacia Awards
45 trophies were awarded , including the Grand Prix , Creative Agency of the Year and Media Agency of the Year. In total, there were 15 gold, 15 silver and 12 bronze trophies, awarded to 30 advertisers and 56 agencies.