We ourselves went through a rebranding process when our platform turned eight years old . Previously, our logo was this one:
Tiendanube logo before rebranding
Our entire brand identity system, originally conceived to help entrepreneurs in the region , stopped working due to the growth of our business.
Tiendanube has become an increasingly robust platform dedicated to promoting success stories of all types of businesses : from SMEs to large companies.
We worked with the help of the Calendar agency to whatsapp data fully understand how to convey our differentials and how to better position ourselves . In this process, we started the rebranding strategy and arrived at the following phrase that served as a concept to create the new identity and a new symbol that is the one that, from today, will be our logo:
When we look at the sky, each of us finds something different in the clouds: a face, a dragon, a ship, a castle.They are the art of transformation, constant change, an invisible impulse, a game that inspires us.We want what you imagine to become a reality.Like clouds, all dreams are different. Ours is for you to fulfill yours.Your dream. Your cloud.
Image of Tiendanube after rebranding
Today, our logo tells everything we want to highlight about our ecosystem and the work we do every day : a smile, the infinity symbol, a cloud, growth, links and the letter “n”.
Concepts behind Tiendanube's rebranding
Bringing the new brand to reality
With the brand manual in hand, the second challenge began. Applying the new identity to implement the rebranding was not just about changing the logo, it was a process in which we rethought and redesigned (almost) everything .
From our voice and tone, to the contrasting colors of the buttons, through to the products, illustrations, communications, typographic adjustments, collages and photos.