Finally, in the final phase called “Bottom of the Funnel” ( BOFU ), the goal is to convert potential customers into actual buyers or potential customers if we are talking about leads and not sales. At this point, metrics related to purchasing and loyalty , such as customer acquisition cost (CAC) and average order value, are the most important. These metrics give us a way to understand how much we spend to acquire a new customer, how much a conversion costs us and how much value this customer brings to our business in the long term.
Now that we have an overview, let’s dive deeper cambodia number data into each of these phases and discover the key metrics to monitor. A disclaimer before starting is necessary though : all the metrics that we will see – if taken alone – can tell us very little, we must always have an overall vision and read the data with a “Full Funnel” mentality that follows the entire user journey. TOFU Performance Indicators: Awareness Metrics When we are in the initial phase of the funnel, the main thing we must keep in mind is that we want to reach the greatest number of people to increase the awareness that the market has of our brand.
This is the moment when we give the green light mainly to visual formats or even more general messages, in fact as we have seen in this article on videos “Social Videos: a “Must Have” for Social Media Marketing” , they are extremely effective ways to make ourselves known. At this stage therefore, some of the most important performance indicators to consider are: Reach: This indicates the number of unique people who have seen our content. This metric gives us an estimated idea of how many people we are actually reaching with our marketing efforts.