With a clearly eighties aesthetic, in the decade in which the brand definitively changed its logo to stop resembling that of FIAT (which it was inspired by), this series of advertisements promoted another of the brand's most iconic models: the SEAT Ibiza. " A perfect balance between beauty and technology. Let yourself go , " said the voiceover.
Seat Toledo «I want it all» (1991)
To kick off the 1990s, the brand decided to take advantage of Queen’s immense popularity for its Seat Toledo “I Want It All” advert: the music (and the British group’s well-known song) is used to capture the viewer’s attention and evoke an aspirational lifestyle. Beyond showing the car’s technical specifications, the advert seeks to establish an emotional connection with the public. Seat also recalled its sponsorship of the upcoming Barcelona Olympic Games.
Seat Toledo Advertisement
Seat Ibiza: Drawings (2002)
Animation began to take center stage on the screens, so iceland number data Seat took advantage of the trend to promote its Ibiza model through an animated narration with which it entered the new millennium.
[2002 Advertisement] Seat Ibiza: Drawings
Seat Cordoba (2003)
Through the symbolism of the trophies and medals that a family keeps in their home, they make it clear that the Seat Córdoba model is a luxury car that is a source of pride to show off and to have obtained.
Seat Cordoba advertisement - 2003
Seat and Shakira (2007)
The members of Queen did not appear in the 90s advert, but in this case the brand decided to go one step further. This spot was used as an international campaign to promote SEAT, with Shakira, the Colombian singer, as the star figure. In the video you can see how people from the same residence cannot help but dance to the rhythm of the music.