Your Google Business Profile can be displayed on albania phone data both Google Search and Google Maps. Insights statistics show you how many people see your profile, where they see it, and what actions they take, such as calling or asking for directions. While some argue that Insights data isn’t always as accurate as tools like Google Analytics, it does provide a basic idea of how your local profile is performing.
Having an optimized business profile is essential for local SEO success. Insights can guide you in improving your profile based on real data to get better search engine results.
Google Business Profile Performance gives you data on how people find your profile, the search terms they use, and the actions they take (calls, directions, clicks to your site, bookings, etc.). You can access six months of data with this feature. Performance metrics help you understand how useful your profile is to users and which areas need improvement.
How to Access Insights and Performance Data?
If you only manage one Google Business Profile, log in to your associated Google account and search for your business name. In the results panel, click “Performance” to see your metrics.
Alternatively, go to https://business.google.com/locations and select “View Profile.” From there, you’ll be able to access Insights and Performance. To download Insights data, select the profile, click “Actions,” and then click “Insights.” Choose the data you want to download, set the time frame, and click “Download Report.”
How to Interpret Insights and Performance Metrics
Google Insights and Performance metrics give you an overview of your profile's health and activity. Below are the main metrics to monitor.
Google Business Profile Insights Metrics: