Keyword Cannibalization: What It Is and Why It Matters
Nowadays, when people want to find something, be it a product or a service, the first thing they look for is a device connected to the Internet so they can conduct a search.
Gone are the days when people would refer to paper product catalogs azerbaijan phone data or consult the Yellow Pages to find a business or service they were interested in. In fact, 70% of users today never open the phone book to conduct any type of research.
However, the extraordinary accessibility of content we have become accustomed to comes with a new danger: your content gets lost in a sea of information.
Contents
1 Keyword Cannibalization: What It Is and Why It Matters
2 Cannibalization and keywords
3 Why Keyword Cannibalization Exists
4 Fix Keyword Cannibalization
5 5 Ways to Prevent Keyword Cannibalization
5.1 1. Merge Content
5.2 2. Delete content
5.3 3. Remove keywords
5.4 4. Edit your internal link
5.5 5. Edit incoming connection requests
6 Conclusion
Search engines can be fast and accurate for users who know exactly what they are looking for, but when it comes to a general search, narrowing down candidates to a smaller, more appropriate pool becomes more difficult.
As a business owner or manager, you probably offer your goods or services to a local market, but you could potentially serve the entire world, reaching a global market. In turn, of course, the entire world also becomes your competition. Therefore, it is more important than ever, for ease of use and high search ranking, to use keywords correctly.
First, let’s look at the basics. The keyword azerbaijan phone data is one of the most important elements of an online search. When people turn to a search engine to find something, the first thing they do is type in a series of words that are relevant and compatible with their interest, or, with voice recognition software and virtual assistants, ask a question. The search engine uses those same words to scan the Internet and provide you with appropriate answers.
When it discovers content that matches the keyword criteria, it presents the search results and ranks them based on different criteria, such as usefulness and popularity, as well as the presence of appropriate keywords.
But it all starts with keywords.
For example, if you sell dog food and products, you should use keywords like dog, dog food, dog care, or pet care on your website. If your website doesn’t have any mention of dogs, a search engine wouldn’t recognize your website as being about dogs or dog care products. Obviously, you wouldn’t reach your target market.
Conversely, if you overdo it and insert too many identical keywords on all the pages of your site, you could suffer from the so-called keyword cannibalization .